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Modernization of National Furniture Retailer’s Product Display Pages (PDP)

Utilizing your website for in-store sales


A national furniture retailer with more than 200 stores and specializing in affordable, modern, and customizable furniture has an incredible e-commerce website. In fact, most of the company’s sales come through their e-commerce website. This, however, poses a problem for their physical stores in that it puts them in direct competition with their website.


The resulting pain points include: modernizing the Product Description Pages (PDP) and the Category Landing Pages (CLP), and getting customers into the stores to purchase after visiting the website.


Saggezza’s UX team was recruited to help mitigate these problems. The first step was meeting with the company’s Head of Digital (HD). Together, the team reviewed e-commerce competitor research, digital design files and wire frames of legacy designs.

After researching and analyzing all artifacts, Saggezza laid out a work schedule in accordance with the retailer’s digital team road map. The client team and Saggezza’s UX team met weekly to review design advancements and generate constant iterations until arriving at the final solution that could easily be applied sitewide.

The team developed standards, along with the ability to include custom elements, for each product display page, or PDP, for specific products. For example, sofas had its own customized PDP page that allowed users to filter by style, texture, color, etc. This level of customization made it easier for customers to browse and purchase items. In addition, it also helped to make online shoppers smarter about the product and all the options available, so when they did come into the store, they were more informed about the products and more prepared to make the purchase.


Sketch is a digital design application that allows for vector graphics editing. It is primarily used for designing UI and UX elements of mobile apps and web.

Adobe Illustrator is a vector graphics editor. It is namely used for creating logos, graphics, cartoons and fonts.

Jira Software is a product that helps agile teams manage and track their work.

Confluence is another content collaboration tool. It is a complement to Jira, allowing users the ability to collaborate on all aspects of a project.

Saggezza is a proven technology and consulting partner that delivers personalized, high-value solutions to accelerate business growth.

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