How system modernization helped increase customer engagement, reduce the cost of data and future – proof scalability
An American Fortune 500 marketing communications company was struggling to effectively engage with its core customers. To solve the problem, and better serve their customers, they initially focused their attention on a campaign analysis solution. While the solution provided the information they needed, it’s inability to scale and delay of data ultimately proved fateful.
While the initial solution was designed to keep costs low, it did just the opposite. Built on outdated, legacy systems, the solution was costly to maintain and could not scale to the volume or speed of data. Reports were untimely with outdated information, sales lagged and user frustration was at an all-time high. The client continued to struggle to engage with its customers.
Saggezza’s Cloud & Data team, collaborated with the client through a series of discovery sessions to understand their needs, the future state and technical architecture. After a comprehensive review, Snowflake, a leading cloud data warehouse, was selected as the most successful solution.
“Cloud warehousing improves data-driven decisions and, ultimately, the customer experience.”
Snowflake’s architecture was able to handle the large volume and continuous flow of data and improve the speed of response the client needed to make data-driven decisions. In only six months, the Snowflake solution was fully operational giving the client the ability to store an unlimited amount of data, instantly analyze results, and easily share information with customers. In addition to improving the customer experience, the solution also decreased the cost of storage and administration by more than 50%.
PARTNER PLATFORMS / INFOGRAPHICS
Snowflake: A cloud, data – warehousing solution that has partnered with Saggezza to help organizations capitalize on their big data and move to the cloud with ease.
Saggezza is a proven technology and consulting partner that delivers personalized, high-value solutions to accelerate business growth.