Digital Debt and the Challenge to Stay Ahead: Enter JointStrike™

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Evaluating the health of your business


THE BRIEF

In 2012, a national restaurant chain was acquired by a Private Equity company. This buyout created an opportunity for the chain to invest in a long-term strategic plan to improve their operations and enhance their guests’ experiences. Saggezza was approached to lead this initiative to help them identify potential technological investments to enhance their digital presence.


THE CHALLENGE

The chain’s investment plan had been based primarily on the development of an app, but Saggezza was able to clearly illustrate that what the client actually needed was a new mobile friendly eCommerce site to facilitate their digital marketing campaign. When Saggezza first began the project, it was clear that the client was investing in applications and IT initiatives that were unrealistic and unprofitable. A large portion of their budget was allocated for the development of a mobile application, that was unnecessary, and a critical amount of time and resources were being spent on systems that were not being used.

THE SOLUTION

Using Saggezza’s JointStrike™ tool, statistics and data were uncovered, and further research was conducted. Saggezza downloaded and examined multiple dining applications. During which, they tested the applications’ features by making reservations through the app, dining at the establishments, and ordering carry out through the app. By doing so, they were able to understand what features worked best, what features did not, what features were lacking, and how to incorporate these features into the client’s mobile site. Saggezza led Vision Workshops to create profiles for key demographic users, thereby helping the client become a result-oriented organization, that looked to data and evidence when investing in future initiatives.

JointStrike™ is an in-depth diagnostic that uncovers organizational issues which can impede progress and value creation. The assessment is benchmarked against best practices, industry trends, and relevant outliers. It provides valuable insight within a comparative context.

90 days after the launch of the client’s loyalty platform more than 70,000 new members joined. There was also an increase of 67% of customers opening advertisement emails sent by the client compared to the previous year.

PARTNER TECHNOLOGIES

Microsoft Azure offers flexible and open cloud computing services. Azure is a data center used for creating, testing, launching and managing applications and supports multiple frameworks and languages.

Fishbowl is a marketing, data, and analytics provider that services restaurants. It enables restaurants to compile and analyze actionable data to make smart business decisions.

Facebook was the client’s primary campaign platform during the launch. There was a 200% increase in Facebook click throughs and a 27% increase in Facebook post views compared to the previous year. In the 90 days following the launch there was a 154% increase in referrals on Facebook. The cost per click for the client also decreased by 73% compared to the previous year.


Saggezza is a proven technology and consulting partner that delivers personalized, high-value solutions to accelerate business growth.

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